Partners

Hello, fellow fashion enthusiasts and beauty aficionados! Step into the vibrant universe of Annie, where every strand of hair and every beauty ritual is celebrated with passion and precision. Since 1995, Annie has been at the forefront of textured hair care, catering specifically to African-American and multiethnic communities both in the U.S. and worldwide. Our mission? To help you look and feel your best by offering high-quality products that enhance your natural beauty and boost your confidence.

Why become an Annie Retail Partner?

For nearly three decades, Annie has been a trusted ally to retailers, offering a portfolio that has sold over 50 million units. Our products grace the shelves of major retailers like Walmart, Target, CVS, and more, rapidly making us a household name in beauty. Discover all the ways partnering with Annie can elevate your retail experience.

Brand Highlights

  • Multicultural Expertise: Annie’s deep understanding of multicultural hair and beauty needs sets us apart.
  • In-House Innovation: Our nimble in-house teams ensure responsive product development and testing.
  • Extensive Distribution: With three distribution centers nationwide, we can fulfill any retailer’s demands.
  • Global Manufacturing: Leveraging strong overseas connections, we offer the best prices without compromising quality.

Our Exceptional Brands

At Annie, we take pride in the diverse range of brands we offer, each crafted with care to meet your unique style and preferences:

  • Annie: Your go-to for everyday hair essentials, ensuring you're equipped with the best in brushes, combs, and more.
  • Hot & Hotter: Elevate your hairstyling game with our premium tools designed for sleek and stunning looks.
  • Avatar: Embrace vibrant, healthy hair color with our nourishing formulas.
  • Ms. Remi: Discover stylish women's hair fashion that complements any look.
  • Mr. Durag: Explore urban durags and caps that cater to the modern man.
  • Almine: Luxuriate in high-end nail care and cosmetic supplies.
  • Swanee: Indulge in a spa-like experience with our bath and spa essentials.
  • Joy: Add a splash of fun with our delightful hair beads and accessories for kids.
  • PrimeX: Equip yourself with premium barber tools for professional-grade grooming.
  • Broadus Collection: Wrap yourself in silky smooth scarves by Snoop Dogg & Shante Broadus.

Our Product Categories

From hair essentials to beauty supplies, our extensive product categories include:

  • Brushes & Combs
  • Hair Accessories & Kid’s Accessories
  • Hair Styling Tools and Hair Rollers & Rods
  • Hair Color & Accessories
  • Men’s Durags & Caps and Women’s Hair Fashion
  • Wig Supplies & Professional Hair Supplies
  • Beauty Supplies & Nail Care
  • Bath & Spa
  • Men’s Grooming

Become an Annie Retail Partner

Interested in becoming a retailer? Joining the Annie family is easy. Reach out to us to open an account and start offering your customers the quality and style they deserve!

Contact Us:

By Phone: 1-800-382-6643

By Email:

  • custcare@annieinc.com
  • info@annieinc.com

New Resale Account Requirements

To ensure a successful partnership, we have established a set of requirements for new resale accounts. These criteria help us maintain the quality and integrity of our brand while providing our retail partners with the best possible support.

  1. Business License: A valid business license must be provided.
  2. Sales Tax ID: A resale certificate or sales tax ID number is required.
  3. Minimum Order: New accounts must meet a minimum order requirement to initiate a partnership.
  4. Retail Location: Verification of a physical or online retail location is necessary.
  5. Market Fit: A brief overview of your target market and customer base is requested to ensure alignment with our brand values.

Account Application

Ready to become a retail partner? Please complete our account application form. You can download the form from our website or request a copy via email. Once filled out, submit it to our customer care team for processing. We aim to respond within 3-5 business days.

Annie Product Catalog

Excited to explore our latest innovations? The Annie 2025 Catalog is here, bursting with new products and timeless classics. You can either view our catalog online here, or contact us or your representative to obtain a copy and discover the full spectrum of our offerings.

Retailer Information

Retailer Terms & Conditions

All partners must adhere to our terms and conditions, which outline the expectations and responsibilities of both parties. This document will be shared upon account approval.

International Retailer Terms & Conditions

For our international partners, specific terms and conditions apply to ensure compliance with local regulations and standards. These will be provided upon request.

Marketplace Policy

Dealers SHALL NOT promote, market, advertise, offer to sell, or sell any Annie products through any Amazon.com marketplace. For Amazon and other third-party marketplace orders, Annie is the only official sellers authorized by the manufacturer, Annie.

IMPORTANT NOTE: Annie supports authorized sales of its products except on Online Marketplaces and Restricted Websites as noted above. Annie actively participates in the Amazon.com Brand Registry Program and similar programs to prevent the advertising and sale of unauthorized, unlicensed, infringing, and/or counterfeit merchandise. Any unauthorized sales of Annie products on Amazon or other sites will be removed as they are discovered. Ads from online sellers offering any auctions or advertising sales will also be regularly removed or taken down.

Products purchased on Amazon from any other source other than Annie will not come with the same warranties, money-back guarantees, and customer services as intended by us, Annie the manufacturer.

Under warranty or return/refund policy (if applicable): “This warranty does not apply to products purchased through unauthorized resellers, including unauthorized sellers on Amazon.com, eBay.com, or other third-party marketplace websites. On Amazon.com, this warranty only applies to the seller designated by Annie.

Retail Partner Marketing & Social Media Policy

1. Brand Representation

  • Consistent Brand Voice: Always communicate in a friendly, inclusive, and enthusiastic tone, reflective of our brand's personality. Embrace the excitement of our beauty innovations!
  • Visual Aesthetics: Use high-quality images and videos that align with our brand’s sleek and modern aesthetic. Think bold colors, striking imagery, and a touch of glamour.
  • Accurate Information: Ensure all product details, from ingredients to benefits, are accurate and up-to-date. This fosters trust and credibility with our audience.

2. Content Creation and Sharing

  • Engaging Storytelling: Craft compelling narratives around our products. Share styling tips, beauty transformations, and customer testimonials to make the content relatable and inspiring.
  • Product Highlighting: Focus on the unique features of our products, such as eco-friendly packaging or innovative formulas, to educate and excite your audience.
  • Interactive Elements: Encourage engagement through polls, Q&A sessions, or tutorials. These interactive elements not only inform but also build a community around our brand.

3. Social Media Engagement

  • Positive Interaction: Respond to comments and messages in a timely and positive manner. Foster a welcoming environment where every follower feels valued.
  • Influencer Partnerships: Collaborate with influencers who embody our brand values, ensuring they share genuine feedback and experiences with our products.
  • Crisis Management: If any issues arise, address them promptly and professionally. Keep communication transparent to maintain customer trust.

4. Ethical Marketing Practices

  • Honest Advertising: Avoid exaggerated claims. Authenticity is key to maintaining trust and loyalty.
  • Diversity and Inclusion: Celebrate diversity in all marketing materials. Showcase a variety of models and influencers to reflect the beauty of all individuals.
  • Sustainability Focus: Highlight our commitment to sustainability. Emphasize eco-friendly practices and encourage customers to join us in our environmental efforts.

5. Compliance and Legal Considerations

  • Regulatory Adherence: Ensure all marketing and promotional activities comply with relevant advertising laws and regulations.
  • Intellectual Property: Respect copyrights and trademarks. Use approved brand assets and seek permission before using third-party content.

Conclusion

By adhering to this code of conduct, you’ll be contributing to a compelling and cohesive brand experience. Together, we can captivate the hearts of beauty enthusiasts everywhere, making each interaction an opportunity to inspire and delight. Let's embark on this exciting journey with creativity, integrity, and passion!