Get To Know Annie

For three decades, Annie has been a cornerstone in the realm of textured hair care, serving multi-ethnic communities both nationwide and across the globe. What started as a vision to promote beauty, self-love, and confidence has blossomed into a thriving community of style enthusiasts who dare to embrace their unique beauty.

Our History

  • Humble Beginnings

    After identifying the need for affordable textured hair care, our founder and CEO started Annie, named for his wife, as a beauty brand with a community focus.

  • Growth & Success

    With a wealth of beauty industry and community experience our CEO has led Annie to develop a vast array of products to meet consumer demand.

  • Cultural Icon

    Over time, many Annie product lines like Mr. Durag and Ms. Remi became cultural icons in communities across the nation and around the globe.

  • Annie Everywhere

    Now found in every state in America, major chain retailers, and around the world, Annie products are used by millions every day.

  • 30 Beautiful Years

    Three decades after its founding Annie continues innovating across the beauty and hair industry with no sign of slowing down!

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Who We Are:

  • High Quality

    Rigorous in-house testing, extensive product design, and sourcing ensures the highest quality.

  • Diverse

    Devoted to developing hair and beauty products made to meet the needs of people of all backgrounds.

  • Inclusive

    Life essentials, wellness products, & personal care for men, women, and children of all ages.

  • Experienced

    Over 30 years of experience developing innovative beauty and hair products that exceed expectations.

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What We Do:

  • Hair Essentials

    From clips and rollers to brushes and barrettes Annie makes everything you need to look your best!

  • Styling Tools

    Innovative and high-quality premium electrical hair appliances with the latest features to keep your styles hot!

  • Fashion Apparel

    Stylish scarves, wraps, caps, durags, and turbans with the latest trendy patterns and designed for comfort.

  • Mani & Pedi

    We provide nail technicians and consumers with high quality manicure and pedicure supplies

  • Beauty Supplies

    All the cosmetic supplies and makeup tools you or a pro stylist needs for a daily routine or a total makeover.

  • Textured Hair Care

    Annie makes all the old school and new school textured hair favorites you know, love, and need everyday.

  • Pro Favorites

    Salon and barber supplies from shears, combs, and capes to mixing bowls, gloves, and foil.

  • Bath & Spa

    Luxurious bath and spa accessories that will help keep you clean and feel incredible.

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Our Brand Family

  • Our flagship brand of high quality hair essentials, accessories, brushes & combs, and pro supplies.

  • Luxuriate in high-end premium nail care and cosmetic supplies designed for professionals.

  • Popular full-spectrum line of vibrant, healthy hair color with nourishing formulas.

  • Wrap yourself in silky smoothness with these fashionable scarves by Snoop Dogg & Shante Broadus.

  • Elevate your hairstyling game with these premium tools designed for sleek and stunning looks.

  • Professional grade mannequin heads with real hair used by stylists and educators nationwide.

  • Add a splash of fun with our delightful hair beads and accessories for kids.

  • Explore the latest urban styles with these durags, caps, and headwear that caters to the modern man.

  • Discover stylish women's hair fashion that complements any look and protects any style.

  • Superior spray bottles and applicators for your hair designed for pros and at home.

  • Equip yourself with premium barber tools for professional-grade grooming.

  • Sublime bath and spa products designed to get you clean and feeling great.

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